Few Sign-Ups?
25 Places for
Your Freebie

A made-up example. Two dog groomers in the same town give away the same free checklist, “Puppy’s First Groom.” One puts it on her website and posts about it once. After that week, nothing.

The other adds one line to every booking confirmation. She puts a card on the front desk, a line in her email signature and a post on her Google profile. And she asks the vet next door to hand it out.

Same freebie. One waits for traffic. The other offers it every time the right person walks through a door she already has.

If your freebie is hiding, it isn’t your fault. Most advice says to get more traffic: post more and run ads. So the freebie sits on one page, waiting, while the right people pass by your business every day and never hear about it.

Don’t wait for traffic.
Open more doors to your list.

This checklist shows you where your doors are. Tick a box only where your freebie is offered right now. Every empty box is a missed door.

Inside the checklist, you’ll discover

• All 25 places, in five groups, from your home page to the business next door.
• The emails you send anyway, and where one short line goes: after the order details, never before.
• One easy sentence to say as a call or appointment wraps up. It offers help instead of a pitch.
• The one thing to print beside every QR code.
• A ready-to-use invitation line for each group, including one a partner business can send to its own list.
• A quick count of your ticks, and three empty boxes to open this week.